The Big Picture We aren’t just telling people to come ride bikes; we are giving them the manual on how to do it. Our “Little Sugar MTB Genius Guide,” paired with high-end video content featuring Rich Drew and The Ride Series, is a comprehensive educational resource that demystifies Bella Vista’s 100 miles of trails for visitors.

Why It Matters to You Mountain bikers are ideal customers for Bella Vista businesses. They travel in groups, stay for multiple days, and spend money on recovery meals and beverages. By providing a “Genius Guide,” we remove the intimidation factor of navigating a new trail system.

• For STRs: This reduces the “barrier to entry” for guests, encouraging longer stays because they have a clear itinerary of rides to tackle.
• For Restaurants: Hungry cyclists need fuel. This initiative brings high-calorie consumers to town specifically during the spring and fall “shoulder seasons,” smoothing out your revenue curves.

How It Works Think of this as concierge marketing. instead of a generic “Visit Bella Vista” ad, we provide specific, actionable content:

• The Hook (Video): We utilize Rich Drew’s credibility to show the trails are world-class.
• The Guide (Landing Page): We capture their interest with detailed maps, route suggestions, and “know before you go” tips.
• The Result: The potential visitor isn’t just dreaming; they are planning. We do the heavy lifting of itinerary building so you don’t have to answer “Where should I ride?” fifty times a week.

The Bottom Line This campaign has established Bella Vista as a destination that takes care of its riders. We see higher engagement on these pages than almost any other content, which translates directly to visitors who arrive educated, prepared, and ready to spend money in our community.