The Tech Advantage

The Big Picture The BVAP utilizes enterprise-level business intelligence tools—specifically Adara, Zartico, and Meltwater—through our state and regional partnerships. These are year-round, always-on campaigns that target ideal customers based on real data, not guesswork.

Why It Matters to You Marketing technology is expensive and complex. Most small business owners cannot justify spending $50k+ on data subscriptions.

• We Do It For You: We use these tools to identify exactly who is visiting, where they are coming from, and what they spend money on.
• Efficiency: We don’t waste budget “spraying and praying.” We target the exact people most likely to book a rental or buy a dinner.

How It Works Think of this as “Precision Guided Marketing.”

• The Radar (Zartico/Adara): These tools tell us that, for example, a family in Dallas just searched for “Ozark vacation.”
• The Lure (Creative Content): We serve them a beautiful video of a Bella Vista sunset or a trail ride.
• The Hook (Conversion): We track if they actually visit. We can see the correlation between our ads and physical visits to the city.

The Bottom Line This provides stability. While you focus on running your kitchen or managing your property, we are constantly running a sophisticated background operation to keep the pipeline of visitors full. We compete with destinations spending 5x as much money because we are spending ours smarter.