Outside Events
The "Next Time" Strategy
Why We Sponsor Events Outside of Bella Vista
The Big Picture You might see the BVAP sponsoring events like Bentonville Bikefest or Outerbike and wonder, “Why spend money there?” This is our strategic “intercept” campaign. We go where the tourists already are and pitch Bella Vista as their next destination.
Why It Matters to You Northwest Arkansas is a region, but Bella Vista has a unique selling proposition (USP): nature, quiet, and trails right out the back door.
- Capturing Overflow: Visitors to Bentonville often find it crowded or expensive. We position Bella Vista as the smarter, more scenic alternative for their next trip.
- Networking: These events allow us to meet future partners who can bring new events and business to Bella Vista.
How It Works We play the “Challenger Brand” role.
- Proximity: We leverage the fact that we are just minutes away from the action but offer a completely different vibe.
- Direct Sales: We speak directly to people who have already traveled to NWA. They have already proven they are willing to spend money to get here; we just need to convince them to spend it in Bella Vista next time.
The Bottom Line This drives “spillover” revenue. It ensures that as the region grows, Bella Vista captures its fair share (and then some) of the tourism dollars, rather than being overshadowed by our neighbors.