Global Credibility

The Big Picture We secured a regional advertising collaboration for the “Pinkbike / Outside Magazine MTB Field Test.” This is the Super Bowl of mountain bike media reviews, where industry experts test the year’s best bikes on our trails.

Why It Matters to You Credibility is currency. When the biggest names in outdoor media say Bella Vista is world-class, it validates your business location.

• Instant Legitimacy: You aren’t just a restaurant in Arkansas; you are a restaurant in a top-tier outdoor destination.
• Global Reach: This content is watched by millions globally. It puts Bella Vista on the bucket list for travelers from Europe, Canada, and across the US.

How It Works We utilize “Authority Marketing.”

• The Stage: We provide the trails and the backdrop.
• The Megaphone: Outside Magazine and Pinkbike provide the audience.
• The Association: By visibly supporting this event, the BVAP aligns the Bella Vista brand with the highest standards of the outdoor industry. We don’t have to say we are great; we let the experts say it for us.

The Bottom Line This collaboration generated millions of impressions worth of exposure that a small city could never afford to buy directly. It signals to the world—and to your future customers—that Bella Vista is “the place to be,” ensuring a steady stream of curious visitors for years to come.