The Junior Golf Effect

The Big Picture Bella Vista hosts the American Junior Golf Association (AJGA) tournament, a prestigious event that brings the best junior golfers in the world—and their families—to our courses.

Why It Matters to You This is a volume play that targets a high-income demographic. Junior golfers do not travel alone; they bring parents, siblings, and coaches.

• Family Dining: These groups are looking for large tables and reliable meals after a long day on the course.
• Premium Bookings: These families value comfort and proximity to the courses. They are the ideal demographic for high-end STRs, often booking well in advance and reducing last-minute vacancy stress.

How It Works We leverage “Event Tourism” marketing.

• Anchoring: We use the tournament as the “anchor” reason for the trip.
• Upselling the Destination: Once they are committed to the tournament, our marketing shifts to showing them what else they can do (and eat) while they are here.
• Repeat Business: We treat every tournament family as a potential repeat visitor. If they have a great experience now, they return for vacations later, even when there isn’t a tournament.

The Bottom Line The immediate impact is a surge in “heads in beds” and restaurant covers during the tournament week. The long-term impact is brand awareness among an affluent demographic that might not have considered Bella Vista otherwise.